Just as Vincent Van Gough said, “Colour in a painting is like enthusiasm in life”, colours have a considerable effect on human emotions as they make deep-rooted connections in mind. Different colours can invoke different emotions and are perceived differently by the brain. The colour of the sky, for instance, at different hours of the day, has the ability to alter moods. This colour psychology has tremendous impact on consumer behaviour too.
The transformation that colours sets in a person is very subtle yet too powerful to ignore. The psychology behind colour processing by the mind has been explored and exploited in the marketing arena to generate desired results. As a business owner, knowledge of colour psychology can help you position your brand appropriately by invoking favoured responses with the use right colours in your branding and logo design.
You can use these points to decide on your logo colour or rely on Kaizen Digital Studios cost effective logo design service for a quick and brilliant logo that just hits the mark. Contact us now
Credits:
https://iconicfox.com.au/colour-in-branding-infographic/
https://www.fastcompany.com/3028378/what-your-logos-color-says-about-your-company-infographic